Welcome to the Future of Social

It's time for a change.

Attention, my friend.
We deserve better. In this information age, our attention is currency. We "pay" with it. In return, we are entertained, educated, and, if we’re lucky, moved.
But our attention isn’t some prize to be collected, or a commodity to be traded for manipulation. Facing the torrent of information from social media that we can no longer handle, we need change.
We deserve platforms that don’t steal our attention but nurture it. We need platforms that help us focus, meaningfully connect with others, and help us achieve our goals.
Never before have a handful of tech designers had such control over the way billions of us think, act, and live our lives.”
— The Social Dilemma (2010)

The responsibility to reclaim power online is ours.

With Web3, we can finally have a say in how things are managed. Here, we are the process, not the product. We are the owner, creator, and stakeholder of our own social network. We will have a say on where and how to spend our attention.
No longer will we be satisfied paying our attention to hollow information feeds. As it becomes more difficult to wade through the noise, the need for more nourishing sources of information becomes even greater.
“What Orwell feared were those who would ban books. What Huxley feared was that there would be no reason to ban a book, for there would be no one who wanted to read one.”
— Neil Postman (2005)

t2 helps us regain attention by reading and curating what we value.

At t2 (time²), we are building a transparent, decentralized, and collaborative social network around reading and writing.
We capture the time we spend reading to cultivate relevant content, align incentives, and empower content-driven communities. This power comes with an obligation.
We will need to curate the content we value, and collaborate to nurture relevance, knowledge, and culture. Now, it’s our collective responsibility to uphold truth, creativity, and knowledge.
Through this humane curation, our collective preferences become pools of relevance, nourishing the network from which we will be contributing to our own growth with both social recognition and fair incentives.

We believe in:

  • The value our attention brings to our lives.
  • The power of humane curation to remove manipulative algorithms.
  • The promise of a social network that recognizes and rewards us for what we do and what we value.
  • The aligned incentives and fair distribution of value for our contributions.

Ready for the future?

Sign the manifesto and join the future of social here.